Friday, 27 November 2009

The London International Horse Show, December 2009

Press Release from Olympia:

Dressage takes centre stage as the BBC confirms LIVE coverage from Olympia, The London International Horse Show.

In its second year of a four year deal to broadcast Olympia, The London International Horse Show, the BBC for the first time has extended its coverage to provide LIVE broadcast of Dressage.

The FEI World CupTM Grand Prix Freestyle to Music will be available LIVE through the BBC's red button and internet services on Wednesday evening, 16th December.

This major decision in support of Dressage was taken after the BBC recorded outstanding viewing figures of its coverage from the Dressage finals of the recent Alltech FEI European Jumping & Dressage Championships at Windsor in August.

Olympia Show Director, Simon Brooks-Ward said: "It is certainly a sign of the times that the BBC have committed to support this discipline. Dressage is on a meteoric rise in terms of public interest and we're delighted the BBC has decided to include it in its Olympia coverage."

Michael Cole, Deputy Editor BBC Sport, said: "Olympia is a great entertainment spectacle and also a hugely important sporting event on the build up to the 2012 Olympics in London. With the popularity of Dressage increasing - highlighted at the recent European Championships - it was a natural decision for us to include Dressage within our Olympia package. We're looking forward to giving viewers such extensive coverage of a fantastic show."

As well as the Dressage on Wednesday, the BBC will broadcast the Accenture Christmas Puissance on Friday 18th December, also through its red button service. Highlights of the Accenture Christmas Puissance will then be shown on BBC2 on the afternoon of Saturday 19th December. On Sunday 20th, the FEI World CupTM Show Jumping Qualifier will broadcast LIVE on BBC2. Then on the evening of Monday 21st, the entire evening performance will be shown on the Red Button Service, LIVE.

Exact details of how to access the coverage on the red button service will be available ahead of Olympia. Please check for more detail a week ahead of the show.

Tickets for Olympia, The London International Horse Show are priced between £25 and £51 (£25, £35, £45, £51) with various discounts available for groups, seniors and children. Tickets include entrance to the Shopping Village but these can also be purchased separately without a show ticket for only £9. For further information and confirmed programme of events please visit For tickets, call the box office on 0871 230 5580

Book a special Dressage competition package including two evenings at the FEI World CupTM Dressage and overnight accommodation. Your accommodation is on the night of 15th December with the option to book an additional night on the 16th. Prices start from £112pp at the three-star Ibis Hotel Earls Court and £172pp to include two nights accommodation and breakfast. To get a 10% discount on these prices call 0871 221 3700 and quote OLYMPIA (lines open 8am-11pm)

For more details on going digital visit or telephone Digital UK on 08456 50 50 50. Other informative websites include:,
There are sponsorship opportunities available for this exciting evening of Dressage. Please call Desi Dillingham on 07785 292103 for more information.

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